Wayfair Collaborates with Verizon, Asus to Offer AR App
August 10, 2017,
BOSTON— Wayfair Inc.’s augmented reality app WayfairView, which allows users to see furniture and décor at full scale in their homes, has been integrated into its mobile shopping app for AR-capable phones.
Furniture Placed Using Wayfair’s AR App
As a featured app on the Asus ZenFone AR being sold by Verizon stores, shoppers can look through the screen, select a product and then virtually place it in the room to see how it looks within and fits the space. Users can also move and rotate items to view different angles, create layouts, share the images and make purchases.
The app, which leverages Google’s Tango AR technology, was developed by Wayfair’s in-house research and development team, Wayfair Next. Conine said the dedicated team was created more than a year ago “to harness the power of AR and make visualizing our vast catalog of home products easier and more realistic than ever.”
Owners of the Asus ZenFone AR can download the Wayfair app from the Tango Discovery app. As part of a limited promotion, purchasers of the ZenFone AR receive a $25 Wayfair gift card.
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