Wayfair Collaborates with Verizon, Asus to Offer AR App

The app is featured on the Asus ZenFone AR sold in Verizon stores
August 10, 2017Joanne Friedrick

wayfair-collaborates-verizon-asus-offer-ar-appFurniture Placed Using Wayfair’s AR App
BOSTON— Wayfair Inc.’s augmented reality app WayfairView, which allows users to see furniture and décor at full scale in their homes, has been integrated into its mobile shopping app for AR-capable phones.

As a featured app on the Asus ZenFone AR being sold by Verizon stores, shoppers can look through the screen, select a product and then virtually place it in the room to see how it looks within and fits the space. Users can also move and rotate items to view different angles, create layouts, share the images and make purchases.

 

“At Wayfair, we’re committed to creating the best possible shopping experience for home,” said Steve Conine, co-founder and co-chairman of Wayfair. “The means ensuring our customers have the absolute confidence that an item will look great and fit their space before they buy. The ability to actually see a chandelier hanging from your ceiling, place artwork on your wall or unbox a new sofa in your living room in a matter of seconds represents the future of shopping for home.”

 

The app, which leverages Google’s Tango AR technology, was developed by Wayfair’s in-house research and development team, Wayfair Next. Conine said the dedicated team was created more than a year ago “to harness the power of AR and make visualizing our vast catalog of home products easier and more realistic than ever.”

 

Owners of the Asus ZenFone AR can download the Wayfair app from the Tango Discovery app. As part of a limited promotion, purchasers of the ZenFone AR receive a $25 Wayfair gift card.

Joanne FriedrickJoanne Friedrick | Contributing Editor

Joanne Friedrick is a contributing editor for HFN with more than 20 years of retail and housewares business reporting, writing and editing. For the past 15 years she has been operating her own business with clients that include Convenience Distribution, Seafood Source and Zest, a Maine-focused consumer food and lifestyle magazine.

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