Abbyson Hires Global Operations Veteran Bill Ashton as VP of Operations

Former Restoration Hardware and Honest Company exec to help lead Abbyson’s operations divisions and new distribution facilities
August 10, 2017Press Release

Bill AshtonLOS ANGELOS— Aligned with its continued investment into operational infrastructure and recent distribution center expansion, Abbyson is proud to announce the addition of global operations executive Bill Ashton to the new senior management position of Vice President of Operations. Ashton will report to Abbyson’s executive team led by Abbyson’s CEO Yavar Rafieha, and is responsible for managing a number of operational divisions at the company including EDI, fulfillment, inventory planning, order management, procurement, transportation, distribution centers, and customer service.

Ashton boasts an impressive track record in global supply chain management and logistics for top lifestyle brands and retailers. Most recently, Ashton served as the Senior Vice President of Operations for The Honest Company, the lifestyle CPG brand founded by actress Jessica Alba, where he led the development of all supply chain and logistics functions to support rapid growth and expansion into retail and wholesale channels.

Previously, he served as Vice President of Distribution for Restoration Hardware where he was responsible for all store distribution, catalog and web fulfillment, transportation, import/export and customer service functions, as well as management for the company owned furniture-manufacturing operation in Sacramento. During his tenure at Restoration Hardware he helped design the home delivery network and grew the company from 20 employees and six stores in the Bay Area to more than 240 stores nationwide over a 5 year period.

Prior positions include serving as the Senior Vice President of Supply Chain for BCBG Maxazria Group; Vice President of Global Operations for Bare Escentuals, a division of Shiseido; and Senior Director of Distribution for Polo Ralph Lauren Corporation.

“As one of the fastest growing lifestyle brands in the home industry, Abbyson has been steadily reinvesting in its operational capabilities, infrastructure and talent. Bill is a prime example of our commitment to building a best-in-class team internally that allows Abbyson to establish itself in an exceptional league in terms of quality, efficiency and customer experience,” said Doddy Rafieha, Executive Vice President of Abbyson. “Our recent expansion with our new Redlands distribution center will allow our processes to be further optimized, create additional storage on site to more quickly fill e-commerce orders around the country, and ultimately allow Abbyson to exceed the needs of our customers.”

Among Ashton’s responsibilities is managing Abbyson’s recently opened distribution center in Redlands, Calif., which added over 350,000 square feet to the company’s existing one million square feet of inventory. The new distribution center has already improved Abbyson’s standard 24-48 hour shipping and delivery times and provides upmost delivery support to retail partners through efficient and timely fulfillment. The distribution center also supports Abbyson’s rapidly expanding product line with more than 175 new SKUs added in the last 90 days and more than 300 new samples coming out each quarter.

Since its launch in 2008, Abbyson’s Drop-Ship Program has taken the industry by storm with 2,200 quality driven products in over 13 home furnishing categories, multiple 3PL warehouses, state-of-the-art EDI solutions, continuous packaging enhancements, reliable delivery options, and affordable price points that are synonymous with the Abbyson name. Abbyson now has over 220 U.S. employees based in its Southern California operation, serving its growing base of national retailers, e-commerce, and interior design accounts.

About Abbyson

Abbyson unites stylish designs and statement looks through an integrated model to fulfill savvy costumers that seek value, speed and quality. With our strength and experience in supporting today’s largest e-commerce retailers, we offer a state-of-the-art infrastructure and customer service to enable today’s demanding multi-channel retail models. As a family company, Abbyson believes our relationships and strategic partnerships are of the highest value.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.