JAIPUR LIVING DEBUTS 2017 CATALOG

A New World: Inspirational Resource Underscores Brand’s Continuously Elevating Product Range and Trend Primacy
January 6, 2017Press Release

Jaipur Living logo ATLANTA—Jaipur Living has launched its new 2017 catalog, a comprehensive 704-page resource full of vibrant and inspirational product and lifestyle photography, and a definitive index of the brand’s continuously elevating product range. Aptly titled “A New World of Rugs, Poufs, Pillows & Throws,” Jaipur Living’s newest catalog offers an upbeat and distinct point of view, and spotlights the fast-growing brand’s free-spirited creative aesthetic.

“More than ever, we are focused on celebrating individuality and the everyday. Evocative lifestyle imagery brings this to life throughout the catalog, highlighting the integral role our products play in personal expression and the way consumers want to live,” says Asha Chaudhary, president and CEO, Jaipur Living.

At the same time, in line with Jaipur Living’s recently refreshed brand identity, “we’re continually enhancing our offering in terms of both product and experience. Our creative and product development team is a tribe of young home fashion professionals finely attuned to the design trends shaping the industry,” adds Chaudhary. “At every touch point, we are committed to developing curated assortments with the highest quality constructions, while improving tools that make it easy to work with us, whether you’re a retailer or interior designer.”

The strategy is readily apparent across the publication’s pages, which include tags marking important details like new products, quick-ship availability, an expanded selection of custom-size options, as well as the availability of larger sizes on dozens of best-selling styles, ring sets and more. Buyers and designers will also be delighted to find hundreds of new 18-inch swatches, as well as stylish new display options that are designed to maximize sales and improve profitability.

“Our current portfolio reflects the best of Jaipur Living yet, marked by top-of-the-line machine made and value-priced rugs, our most beautiful hand-knot selections and fresh updates to our popular license collections of fashion-forward marquee brands,” says Li Kurczewski, creative director, Jaipur Living. “Given our rapidly expanding product offerings in rugs and textiles, our goal was to produce an easy-to-use index of our assortment and, as comprehensive as the new catalog is, the presentation works equally well whether you want to browse the entire product line or search for a specific product quickly and easily. The result is an incredibly valuable resource and research tool that belongs in every serious buyer’s and interior designer’s resource library.”

Catalogs are shipping now to Jaipur Living customers and will be available in the company’s showrooms during the Winter Markets this season. Qualifying designers and businesses may contact info@jaipurliving.com to request a new account application and copy of the catalog.

The 2017 Catalog is also available digitally. Buyers can visit www.jaipurliving.com at any time to view real-time inventory, and log in to submit and track product orders, view new and discontinued product updates, exclusive offers, brand news and more.

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