Paramount Sleep and Sheex Bedding Unveil Innovative Partnership

To be launched at Las Vegas Market
January 10, 2017Press Release

ParamountSleeplogo4x2Norfolk, Va., January 9, 2017 —A new concept in bedding is going to revolutionize the mattress buying experience and will be showcased at the Red Rock Resort during the Las Vegas furniture market (Sat., Jan. 21-Wed., Jan. 25). In an untapped market niche, Paramount Sleep is excited to partner with the SHEEX bedding company to provide one stop shopping. Introducing SHEEX performance sleep system--a unique collaboration of mattress and bedding products that includes hi-performance mattresses, bed sheets, mattress pads, comforters and pillows--specifically engineered to maximize quality of sleep.

Paramount Sleep has been providing handcrafted mattresses since 1933. In an industry that is making mattress buying less personal, Paramount Sleep is about building business relationships with loyalty and commitment. We are a third-generation, family owned manufacturer based in Norfolk, VA with alliances throughout the United States. Our mattress brands are available at many of the top retailers in the country and are designed to meet customers’ sleep and lifestyle needs. In addition, Paramount Sleep is proud to supply the United States military at home and abroad. We are not only designed and made in America, but also certified using only American-made components and suppliers when available.

According to Richard Fleck, President of Paramount Sleep, “ethics, innovation and performance are key components to our success, which is the reason we are excited to partner with SHEEX, a company that was founded on these same tenets. We share in the premise that performance in sleep is key to performance in life. Our philosophy is the same. The SHEEX and Paramount partnership is truly a first in the industry and creates a win/win for the consumer and our retail partners. We could not be happier to offer the very best quality in both the mattress and bedding categories for our prospective buyers. Knowing how vested SHEEX is as a company in the unique materials and designs they choose, Paramount Sleep is truly honored to find an equally scrupulous collaborator.”

Sheexlogo4x2SHEEX® | SHEEX, Inc., is the world’s first performance fabric bedding company with globally patented technology that provides optimal thermal conditions for deeper sleep powered by SLEEP•FIT Technology®. Inspired by the feel and breathability of athletic performance fabrics, former collegiate basketball coaches and standout athletes Michelle Brooke-Marciniak and Susan Walvius, the Co-Founders and Co-CEOs of SHEEX®, shook up the bedding world in 2007 by inventing a whole new “Performance Bedding” category in home textiles through breathable, stretchable, moisture-wicking technical fabrics.

“The introduction of a SHEEX mattress in partnership with Paramount Sleep has been an important component to realizing our long term strategy of revolutionizing the total sleep and recovery experience for the consumer,” SHEEX Co-Founder/Co-CEO Michelle Brooke-Marciniak said. Fellow SHEEX Co-Founder/Co-CEO, Susan Walvius added, “we chose Paramount as our partner because they have a commitment to manufacturing the finest quality product with integrity and performance as their foundation for success. Additionally, they have a thorough understanding of the cutting-edge materials we want to bring to a mattress associated with the SHEEX brand. Finally, the Paramount Team has the ability and expertise to execute it.”

SHEEX Performance Sleep System will include three categories of mattresses, offering a range of materials depending on consumer preferences, each with the goal of getting a better night’s sleep. Each product in this system has been developed with your must-have technical performance fabrics and constructed with innovative technology to optimize mind and body performance. Most importantly each SHEEX brand mattress is considered a Paramount premium quality mattress, in the same category as other successful Paramount products such as HYPNOS, AH BEARD and NATURE’S SPA.

Paramount and SHEEX will be introducing their latest offerings at their showroom, Jan. 21-25 at the Crimson Room in the Red Rock Casino (11011 W. Charleston Blvd.) during the Las Vegas Furniture market.


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