Protect-A-Bed Takes Residence at High Point
September 8, 2017,
HIGH POINT, N.C.–While many brands have been slowly moving away from High Point, leading bedding brand, Protect-A-Bed has doubled-down with a new 5000 sq. ft. showroom in M633 of the IHFC building at the High Point Market (October 14-18).
Grow the Basket
“We’re committed to our industry, and this new showroom provides us a way to better connect with and serve our retail partners,” says John Rachid, President of Protect-A-Bed. “High Point is still the seat of the furniture industry, and as we continue to rapidly expand our offerings, this new showroom provides an opportunity for us to walk retailers through the myriad of products and services we offer.”
Continuing a year that has seen tremendous new growth for Protect-A-Bed through team, technology, product lines, and capabilities, the High Point Protect-A-Bed Showroom will feature displays focusing on offerings for current and future retail partners. These include:
o A walk-through of the six core strengths that Protect-A-Bed provides to support and enhance retailer performance. These strengths include Marketing, Product, Display, Training, Service, and Trust.
• Integrated Displays
o Multiple in-store displays will allow retailers to preview the look and feel of displays for their sales floors. The newest addition, Pillow Stack displays, are designed to drive excitement on the sales floor, while increases sales through special pricing.
• Quarterly Promotions
o Newly introduced in 2017, Protect-A-Bed’s quarterly promotions help retailers drive traffic, energize their sales staff, and increase sales. Unique in the industry, PAB’s quarterly promotions are supported by a complete marketing tool kit including social media posts, advertising, in-store signage, and spiffs.
• REM-Fit Brand Store
o Designed to grow incremental sales by putting a complete bed-in-a-box program in the hands of bedding retailers, the REM-Fit brand store delivers increased traffic, sales and helps traditional retailers take sales back from online brands.
• Sleep Tailor
o Utilizing biometric models, this interactive pillow diagnostic device is designed to help consumers find their ideal pillow. Completely interactive, Sleep Tailor combines choice selections with image and measurement data to narrow down pillow choices and engage both customers and sales staff.
• ZEEQ Smart Pillow
o Now available to bedding retailers, the multi-award winning Smart Pillow will be on display to feature its latest updates including an integration that allows ZEEQ to communicate with other smart devices, as well as a new wholesale and MAP pricing.
"We are truly evolving as a company, and digging-in at High Point is a way for us to anchor ourselves in the heart of the furniture industry as we continue to grow,” says James Bell, CEO of Protect-A-Bed. “I encourage all to come and visit our new space. You will be impressed with what we have to offer.”
Located in M633 of the IHFC Building, the new 5000 sq. ft. showroom will feature meeting areas, and a lounge, as well as multiple displays and demonstrations of the latest from both Protect-A-Bed and REM-Fit. Visitors are welcome during the High Point Market (October 14-18).
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.