Ballard Designs Debuts App for Shopping Its Catalog

ATLANTA-Ballard Designs, the multichannel retailer for European home furnishings and accents, has launched an application that enables consumers to browse and shop its catalog on their iOS smart devices.

Called Ballard+, the trademarked app uses image recognition technology to provide the user with a digital experience from the pages of the catalog. The user holds his or her iPhone or iPad above the page of the catalog to activate the app. A box that encompasses each item on the page then appears on the screen, and the user taps an item in the box for the desired information.

A purchase button also appears on the screen, which the user taps to immediately direct items in the shopping cart to ballarddesigns.com for check-out. Ballard+ is compatible with the iPhone 4/4S and 5, the iPad2, the iPad with retina display and the iPad Mini. It is available for the Ballard Designs December 2012 Early Winter issue, with more to be added in the future.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.