Ballard Designs Debuts App for Shopping Its Catalog
December 14, 2012,
ATLANTA-Ballard Designs, the multichannel retailer for European home furnishings and accents, has launched an application that enables consumers to browse and shop its catalog on their iOS smart devices.
Called Ballard+, the trademarked app uses image recognition technology to provide the user with a digital experience from the pages of the catalog. The user holds his or her iPhone or iPad above the page of the catalog to activate the app. A box that encompasses each item on the page then appears on the screen, and the user taps an item in the box for the desired information.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.