Ballard Designs Debuts App for Shopping Its Catalog
December 14, 2012,
ATLANTA-Ballard Designs, the multichannel retailer for European home furnishings and accents, has launched an application that enables consumers to browse and shop its catalog on their iOS smart devices.
Called Ballard+, the trademarked app uses image recognition technology to provide the user with a digital experience from the pages of the catalog. The user holds his or her iPhone or iPad above the page of the catalog to activate the app. A box that encompasses each item on the page then appears on the screen, and the user taps an item in the box for the desired information.