Bopp to Become Crate and Barrel CEO; Turf to Retire
Posted on November 11, 2011 by
NORTHBROOK, Ill.-Sascha Bopp, chief operating officer of Crate and Barrel, will become CEO of Crate and Barrel next April. Barbara Turf, current president and CEO, will retire at that time.
Marta Calle, now director of the company's CB2 unit, will become president of Crate and Barrel, overseeing merchandising and marketing. Calle will report to Bopp.
Bopp joined Crate and Barrel as chief operating officer in 2009, after serving in a number of high-ranking executive positions with German multichannel retailer Primondo. Calle, who came to Crate and Barrel in 2000, took the leadership of CB2 in 2004 and was named director in 2008.
Timm Homann, Crate and Barrel's chairman, cited Bopp's "global perspective, strong business background and deep commitment to Crate and Barrel." Homann described Bopp and Calle as "a well-matched team, primed to drive growth and innovation in every aspect of our business."
A veteran of more than 40 years with Crate and Barrel, Turf was named president in 1996 and CEO in 2008. In both cases, she succeeded Gordon Segal, who co-founded the retailer with his wife, Carole, in 1962. Hans-Otto Schrader, CEO of the Otto Group, Crate and Barrel's parent, said Turf's leadership has made the retailer "well positioned to extend our reach as a global home furnishing brand and design leader."