CIT Survey: High Hopes for Holiday Sales

NEW YORK-Eighty percent of retail executives said they expect their holiday sales to either increase or remain the same as last year, according to CIT's third annual Retail Finance Outlook.

The survey also queried the executives about their predictions for the more notable shopping days of the season. More than one-fourth of the participants expect Black Friday sales to increase this year, more than one-fourth have the same expectation for Cyber Monday sales and nearly one-fourth expect sales on Super Saturday (Dec. 24) to be up over last year.

Retailers will also be shifting more of their marketing dollars from old media to new media, such as social media campaigns, the study found. More than two-thirds (68 percent) said they have upped their marketing and deals through social-media channels, including Facebook and Twitter.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money