comScore: Online Holiday Spending Up 14 Percent for First 32 Days of Season
December 5, 2012,
RESTON, Va.-Online spending for the first 32 days of the of the November-December holiday shopping season (Nov 1.-Dec. 2) totaled $21.4 billion, 14 percent ahead of last year, according to e-commerce research firm comScore.
Online spending posted healthy gains on key days of the shopping season as well. Spending on Cyber Monday, Nov. 26, set a record at $1.47 billion, up 17 percent from last year's Cyber Monday. Online sales on Thanksgiving jumped 32 percent to $633 million, and Black Friday brought a gain of 28 percent to $1.04 billion. Cyber Week, Nov. 26-30, resulted in sales of $5.46 billion, up 11 percent over last year.
comScore's research also showed that online spending growth is being driven by the increase in the number of online shoppers (128.7 million, up 9 percent from last year. In addition, average spending per shopper registered at $165.90, up 5 percent from last year.
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