Container Store Debuts Conscious Capitalism Marketing Effort

The Container StoreDALLAS-The Container Store Group is launching its new marketing campaign, focused on the principles of Conscious Capitalism, today.

The campaign is focused on the question, "What If Everyone Associated with a Business Could Thrive?", which highlights one of the core tenets of the Conscious Capitalism movement, the stakeholder model. This holds that a business and everyone associated with it are most successful when the company makes decisions that positively impact all of its stakeholders simultaneously. Kip Tindell, The Container Store's chairman and CEO, has long been an advocate of Conscious Capitalism.

The campaign includes full-page advertisements in newspapers such as The New York Times, The Wall Street Journal and USA Today. It also includes videos on the retailer's blog, whatwestandfor.com, and its YouTube channel, which is also debuting today. In addition, the creative part of the campaign will be integrated into The Container Store's direct-mail, email and in-store materials, and through its social-media channels throughout this year.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.