Cyber Monday Spending Tops $1 Billion

RESTON, Va.--U.S. consumers spent more than $1 billion online on Nov. 29, the so-called Cyber Monday, according to comScore, a research firm that tracks web spending and the digital market.

Cyber Monday's online spending total represented a 16 percent increase over Cyber Monday last year, making it the biggest day for online spending in history, comScore said in a statement. For the Nov. 1-29 period, U.S. shoppers spent nearly $13.6 billion, up 13 percent for the same period in 2009. Thanksgiving Day online purchases rose 28 percent to $407 million, and online spending on Black Friday totaled $648 million, up 9 percent over last year.

Gian Fulgoni, comScore's chairman, said the "early strength" in holiday-season online spending could be attributed to heavier-than-normal promotional and discounting activity by retailers on their websites. "So while we anticipate that there will be more billion-dollar spending days ahead as we get deeper into the season, only time will tell if overall consumer online spending remains at the elevated levels we've seen thus far," Fulgoni said.

During Cyber Monday, consumers' average purchases came to $114.24, a 12 percent increase over the average during the 2009 Cyber Monday. Dollars per transaction increase 10 percent to $60.05.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.