Cyber Monday Spending Tops $1 Billion
December 1, 2010,
RESTON, Va.--U.S. consumers spent more than $1 billion online on Nov. 29, the so-called Cyber Monday, according to comScore, a research firm that tracks web spending and the digital market.
Cyber Monday's online spending total represented a 16 percent increase over Cyber Monday last year, making it the biggest day for online spending in history, comScore said in a statement. For the Nov. 1-29 period, U.S. shoppers spent nearly $13.6 billion, up 13 percent for the same period in 2009. Thanksgiving Day online purchases rose 28 percent to $407 million, and online spending on Black Friday totaled $648 million, up 9 percent over last year.
During Cyber Monday, consumers' average purchases came to $114.24, a 12 percent increase over the average during the 2009 Cyber Monday. Dollars per transaction increase 10 percent to $60.05.
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