Deloitte: Online Shopping to Grow During Holidays

NEW YORK-Nearly half (48 percent) of consumers surveyed by Deloitte said they will shop online for the holidays, up from 35 percent last year.

This finding, part of the consulting firm's 26th annual holiday-shopping survey, put online retailers at number one, along with discount stores, in shopping destinations mentioned by respondents--the first time for the online channel since Deloitte added it to its annual study. In addition, shopping on the Web did not skew toward younger consumer's in this year's poll. An average of 30 percent of participants 45 years of age and older said they would shop online during the holidays, along with 32 percent of those from 18 to 24.

Deloitte's survey "indicates that digital shopping transcends all ages groups, so retailers must ensure they have a targeted online strategy that is consistent with the in-store experience, regardless of the demographic they serve," said Alison Paul, vice chairman and U.S. retail and distribution leader for Deloitte.

Social-media sites also registered as important for the respondents, with 44 percent saying they plan to use them for holiday shopping. Also, 71 percent of the participants said they would engage in multichannel shopping, such as purchasing an item in a store after researching it online.

Smart phones will also play a key role in the holiday season. Twenty-seven percent of smart-phone owners said they will use their phones in holiday shopping, 56 percent will check and compare prices on their phones while in a store and 38 percent will use their phones to scan bar codes to locate product information.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money