Forrester: E-commerce Revenues to Grow in 2014 as Brands Expand Online

Forrester ResearchBEIJING-E-commerce revenues will continue to climb in 2014 as more brands begin executing their global e-commerce strategies, according to a report from Forrester Research.

The report singled out five trends to watch for this year:

oIn 2014, the percentage of traffic and total online orders placed via mobile devices will rise in virtually every market around the world.

oBrands will continue to migrate to marketplaces that will expand their online presence and realize relatively quick (if sometimes low-margin) revenue growth.

oU.S. and European brands expanding into new global markets will increasingly have to plan for key e-commerce dates overseas, just as they have in their home markets.

oNew-market entry will be easier as vendors and retailers roll out new offerings for brands.

oProfitability in global markets will remain elusive for many brands, especially those that launch direct-to-consumer websites.

The report added that shoppers' online buying habits will continue to evolve this year, presenting new opportunities.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.