Forrester, Shop.org: Mobile Top Priority for Retailers in 2014
January 29, 2014,
WASHINGTON-Mobile is the number one priority for U.S. retailers' digital business in 2014, according to a survey conducted by Forrester Research and the National Retail Federation's shop.org division.
Titled "The State of Retailing Online," the study surveyed 70 retailers in October and November 2013. More than half of the respondents (53 percent) said mobile efforts would be their top focus this year. Key focus areas will be identifying responsive design, mobile site optimization and tablet redesign.
On average, according to a joint Forrester/shop.org statement, retailers' 2013 smart-phone revenue jumped 113 percent over 2012, and tablet revenue grew 86 percent over the same period. Twenty-one percent of retailers' Internet revenue came from either a smart phone or a tablet last year.
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