Forrester: U.S. M-Commerce Will Top $114 Billion in 2014
May 28, 2014,
CAMBRIDGE, Mass.-Mobile-phone and tablet commerce sales should total more than $114 billion this year and $293 billion by 2018, according to a study from Forrester Research.
The firm said sales through tablets should account for more than $76 billion in revenues, while sales made from smart phones are expected to reach $38 billion. The reasons for this growth are rapid device adoption, with more consumers owning mobile phones and tablets, and thus spending more time online; faster growth in the number of mobile-phone and tablet buyers, with consumers becoming more accustomed to shopping with these devices; and merchants' focus on improving the mobile and tablet experience.
Commenting on the latter point, Forrester said that "retailers and other merchants have come to understand the importance of delivering strong mobile-phone and tablet commerce experiences." Thus they have invested in optimizing their mobile-Web presences through an effective response design framework. "In fact," Forrester said, "mobile-phone and tablet strategies have slowly crept up the priority list for retailers and are now the single biggest area of focus for the majority of retailers."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money