Debuts this Month as Latest Flash Sales Site

NEW YORK-This month, is set to debut as a flash sales site for luxury products. The newest site in the growing group of flash sale retailers, will feature daily deals on deluxe products at up to 70 percent off retail. For a nominal percentage of their sales plus a $29.99 set up fee, approved vendors control their own product offerings and sales, as they can submit and upload their product images and plan their sales by setting their own prices and choosing the dates of their sales. Membership is free for consumers.


Categories will include furniture, home accessories, technology, entertainment, lighting, art, outdoors, toys, personal accessories and more, and sales will start daily at 11 a.m. EST and last for 72 hours. was founded by Kevin Wu and Sandy Wilder. Vendors who would like to sell their products on frooogal can apply by emailing

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.