Gilt Home Debuts First Private Label Collection
November 15, 2012,
Gilt Home's Alex furniture. Copyright David Malosh
NEW YORK-Gilt Home debuted its first private label collection of furniture, rugs and decorative pillows yesterday, which went on sale to members last night at 9 p.m. Designed by Tom Delavan, Gilt Home's creative director, the collection will be on sale for seven days, and then will become a part of Gilt Home's permanent line at regular prices.
The reason for an exclusive collection was simple: "We really know our customer--we can give them exactly what they want," and at the price point and design they want, Delavan told HFN at a preview yesterday. Delavan was inspired by a number of things for this collection, including vintage pieces he's seen at auction and Danish and Scandinavian mid-century decor.
During the seven-day sale, 20 percent of the purchase price of each item, up to a $10,000 donation, will go to Habitat for Humanity to assist with its relief effort for people affected by Hurricane Sandy.