Gilt Home Relaunches; Adds Everyday Selection
Posted on October 18, 2011 by
NEW YORK-Gilt Home, the home furnishings division of Gilt Groupe, relaunched earlier today, offering consumers its first collection of everyday items, as well as editorial content, designer focuses and more.
The new site allows visitors to shop four ways. First, is its core business of daily flash sales, which total about 20 a week, a number the company said will grow in the future. In addition, the site now offers more than 2,000 items everyday, with new items continually being added. There will also be a focus on designers, and the site launches with profiles on Bunny Williams, Alexa Hampton and Laura Kirar, with more in the works. This section will allow the designers to share their tips with consumers, their product picks and more. And finally is the editorial content, led by former domino editor Tom Delavan, which will mingle shelter content with products.
"It was the right time to redo the site," said Jason Goldberger, Gilt Home's general manager. Home products have been sold on the website since 2008, and the category has continued to grow. "September was the biggest month we ever had," he said, "and last week was the biggest week we ever had."
Goldberger told HFN that the furniture category is Gilt Home's best sales performer, and there is a "huge focus" on it on the new site. "Our customer is a 30 to 45 year old homeowner, and she's been shopping online for a long time. She feels comfortable buying products online."
Rugs are another well-performing category, he said. One of Gilt Home's best-selling brands is Missoni. "We've sold it for years ... it's so hot." The new site also incorporates new brands, such as Espacio from designer Sami Hayek.
Gilt Home's Jason Goldberger, general manager, Tom Delavan, editorial director, and Shane Reilly, lead design advisor, previewed the site yesterday to members of the press.