Green Monday Shopping Logs 12 Percent Increase
December 15, 2010,
RESTON, Va.--Consumer spending online on Green Monday earlier this week rose 12 percent over last year, totaling $954 million, according to research by comScore, the digital-marketing research firm.
A designation for the second Monday in December, Green Monday has historically represented one of the peak days in online spending for holiday gifts. This year's total was second only to Cyber Monday, the first Monday after Thanksgiving, when shoppers spent more than $1 billion on Internet purchases.