Hayneedle, The Foundary Unite as One Website
May 3, 2013,
OMAHA, Neb.-Online home furnishings retailer Hayneedle is folding The Foundary, its independent flash sale site, into its online business. The foundary.com will no longer exist as a standalone website, the company said, but will produce exclusive curated sales events at hayneedle.com beginning May 6.
"We have spent a considerable amount of time speaking with the Foundary's members to deliver the kind of shopping experience they want," said Rob Anderson, general manager of The Foundary. "We listened and came to the decision that it was time to bring the Foundary home to hayneedle.com. We're excited to share the benefits of hayneedle.com with the Foundary's members, while exposing hayneedle.com's customers to the impeccable and diverse home furnishings collections and styles curated by the Foundary."
"Simply put, hayneedle.com offers a better shopping experience for more people, while enabling the Foundary's talented team of merchants to continue to deliver inspiration from the most sought-after brands and upcoming designers," said Brian Moen, chief marketing officer, Hayneedle. "The Foundary's members will now have access to the kind of exceptional quality, prices, selection and customer service that have made Hayneedle one of America's largest online home furnishings retailers."