Hayneedle, The Foundary Unite as One Website

OMAHA, Neb.-Online home furnishings retailer Hayneedle is folding The Foundary, its independent flash sale site, into its online business. The foundary.com will no longer exist as a standalone website, the company said, but will produce exclusive curated sales events at hayneedle.com beginning May 6.

"We have spent a considerable amount of time speaking with the Foundary's members to deliver the kind of shopping experience they want," said Rob Anderson, general manager of The Foundary.  "We listened and came to the decision that it was time to bring the Foundary home to hayneedle.com.  We're excited to share the benefits of hayneedle.com with the Foundary's members, while exposing hayneedle.com's customers to the impeccable and diverse home furnishings collections and styles curated by the Foundary."

The company said it hopes to combine the better shopping experience at Hayneedle with the inspirational, sought-after designers that The Foundary has offered. The Foundary at hayneedle.com will offer consumers Foundary furniture and home decor on styleboards with exclusive content designed to help consumers find inspiration and complete their look. Hayneedle, meanwhile, offers certain shopping benefits, according to the company, including free and fast shipping on most items, product reviews, live customer service, easy returns, more than one million items across its site and competitive pricing and discounts.

"Simply put, hayneedle.com offers a better shopping experience for more people, while enabling the Foundary's talented team of merchants to continue to deliver inspiration from the most sought-after brands and upcoming designers," said Brian Moen, chief marketing officer, Hayneedle. "The Foundary's members will now have access to the kind of exceptional quality, prices, selection and customer service that have made Hayneedle one of America's largest online home furnishings retailers."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money