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HFN and WGSN's HomeBuildlife Reconfirm Partnership

Posted on September 27, 2011 by HFN Staff

NEW YORK, LONDON-HFN and WGSN-HomeBuildlife have renewed their agreement to exchange content.

Through the partnership, readers and subscribers from each entity will have access to information on the other's site. HFN is the only U.S. media partner for HomeBuildlife and conversely, Homebuildlife is proud to be HFN's official trend partner.

"By continuing our partnership with HomeBuildlife, HFN readers will be able to read about trends and trade show coverage from around the globe," said Duke Ratliff, HFN's editor-in-chief. "This is one more resource that distinguishes HFN from all other trade media."

HFN is the only medium covering the entire home furnishings industry including housewares, floor covering, tabletop, furniture and textiles. WGSN-HomeBuildlife, at wgsn-homebuildlife.com, is the pioneering online trend forecasting and online product design resource, created exclusively for the interiors market. The service provides subscribers with extensive information, such as in-depth and original content on color and surface materials together with retail and consumer insights.

"HFN's broad coverage and unique American perspective will add terrific value to our global subscribers," said Greg Dunlop, IIDA, vice president, HomeBuildlife. "We couldn't be more pleased to be working with the HFN team."