HGTV Mag to Launch Next Week
September 27, 2011,
The new HGTV Magazine
NEW YORK-The first test issue of HGTV Magazine, a new home/lifestyle publication from Hearst Magazines and HGTV, will hit newsstands nationwide on October 4. The magazine is geared towards "homeowners, real-estate lovers, renovation aficionados, and HGTV fans alike and will provide unprecedented access to HGTV's stars," according to a statement from Hearst.
HGTV Magazine's initial distribution will be 350,000 copies and its cover price will be $3.99. A second test issue is planned for February/March. Sara Peterson, formerly of Coastal Living, is the magazine's editor-in-chief. Jeanne Noonan Eckholdt, executive director, Hearst Home Group, will serve as acting publisher for the test issues.
"Hearst has done a spectacular job of bringing the HGTV brand to life in print," said Jim Samples, president, HGTV. "This is a new kind of magazine for people who are passionate about their homes. All of us at HGTV, especially our star experts, are excited to participate in this project."
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ALSO IN THIS ISSUE:
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- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.