HGTV Mag to Launch Next Week
September 27, 2011,
The new HGTV Magazine
NEW YORK-The first test issue of HGTV Magazine, a new home/lifestyle publication from Hearst Magazines and HGTV, will hit newsstands nationwide on October 4. The magazine is geared towards "homeowners, real-estate lovers, renovation aficionados, and HGTV fans alike and will provide unprecedented access to HGTV's stars," according to a statement from Hearst.
HGTV Magazine's initial distribution will be 350,000 copies and its cover price will be $3.99. A second test issue is planned for February/March. Sara Peterson, formerly of Coastal Living, is the magazine's editor-in-chief. Jeanne Noonan Eckholdt, executive director, Hearst Home Group, will serve as acting publisher for the test issues.
"Creating a home should make you feel happy," Peterson said. "HGTV Magazine focuses on fun decorating, easy makeovers, and real-life household advice on everything from laundry to lightbulbs--and we talk to homeowners in a lively, conversational way."
"Hearst has done a spectacular job of bringing the HGTV brand to life in print," said Jim Samples, president, HGTV. "This is a new kind of magazine for people who are passionate about their homes. All of us at HGTV, especially our star experts, are excited to participate in this project."