HGTV Mag to Launch Next Week

The new HGTV MagazineThe new HGTV Magazine

NEW YORK-The first test issue of HGTV Magazine, a new home/lifestyle publication from Hearst Magazines and HGTV, will hit newsstands nationwide on October 4.  The magazine is geared towards "homeowners, real-estate lovers, renovation aficionados, and HGTV fans alike and will provide unprecedented access to HGTV's stars," according to a statement from Hearst.

HGTV Magazine's initial distribution will be 350,000 copies and its cover price will be $3.99.  A second test issue is planned for February/March. Sara Peterson, formerly of Coastal Living, is the magazine's editor-in-chief. Jeanne Noonan Eckholdt, executive director, Hearst Home Group, will serve as acting publisher for the test issues.

"Creating a home should make you feel happy," Peterson said. "HGTV Magazine focuses on fun decorating, easy makeovers, and real-life household advice on everything from laundry to lightbulbs--and we talk to homeowners in a lively, conversational way."

"Hearst has done a spectacular job of bringing the HGTV brand to life in print," said Jim Samples, president, HGTV. "This is a new kind of magazine for people who are passionate about their homes. All of us at HGTV, especially our star experts, are excited to participate in this project."

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HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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