hhgregg Launches Rebranding Effort
Posted on May 6, 2014 by
INDIANAPOLIS-hhgregg has begun a brand transformation which is intended to better serve its customers by providing what a company statement called "a truly differentiated shopping and purchasing experience."
The transformation will cover all customer touch points and include its 228 stores and website. The program starts today with the unveiling of a new logo, enhancements to the company and brand purpose, and a new series of national television commercials. Over the next year, it will encompass:
oNew tools for associates including "friction-free" online product research, referrals, shopping options, delivery, installation and service
oOmnichannel product evolution including partnerships with vendors designed to create compelling in-store experiences to showcase their products and technology innovations
oIncreased community engagement to amplify hhgregg's commitment to the communities where their customers and associates live
Dennis May, the retailer's president and CEO, said, "By eliminating pain points that most often frustrate customers buying large appliances, electronics, furniture and similar items from big-box and DIY retailers, we can help bring the joy back to making these purchases and create lifelong customers. Flawless execution and customer service before, during and after each purchase will be the focus of the entire organization."
Julie Lyle, hhgregg's chief marketing officer, said the rebranding "is not just an advertising campaign or a simple change in taglines. This is a brand transformation--encompassing everything from our company culture to our product selection, to our customer service. This is a long-term endeavor central to the core of our organization, from store associates to the CEO."