hhgregg Launches Rebranding Effort

hhgreggINDIANAPOLIS-hhgregg has begun a brand transformation which is intended to better serve its customers by providing what a company statement called "a truly differentiated shopping and purchasing experience."

The transformation will cover all customer touch points and include its 228 stores and website. The program starts today with the unveiling of a new logo, enhancements to the company and brand purpose, and a new series of national television commercials. Over the next year, it will encompass:

oNew tools for associates including "friction-free" online product research, referrals, shopping options, delivery, installation and service

oOmnichannel product evolution including partnerships with vendors designed to create compelling in-store experiences to showcase their products and technology innovations

oIncreased community engagement to amplify hhgregg's commitment to the communities where their customers and associates live

Dennis May, the retailer's president and CEO, said, "By eliminating pain points that most often frustrate customers buying large appliances, electronics, furniture and similar items from big-box and DIY retailers, we can help bring the joy back to making these purchases and create lifelong customers. Flawless execution and customer service before, during and after each purchase will be the focus of the entire organization."

Julie Lyle, hhgregg's chief marketing officer, said the rebranding "is not just an advertising campaign or a simple change in taglines. This is a brand transformation--encompassing everything from our company culture to our product selection, to our customer service. This is a long-term endeavor central to the core of our organization, from store associates to the CEO."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.