hhgregg's Lyle Named to Chair Retail Marketing Group
July 22, 2014,
INDIANAPOLIS-Julie Lyle, hhgregg's chief marketing officer, has been appointed 2015 chairperson of the Global Retail Marketing Association (GRMA) Advisory Board.
The group is an association of top-level executives from leading retailers. In this role, Lyle will lead the board and play a key role in the development of the organization's strategic initiatives and thought leadership. She will also serve as a senior advisor to Stephanie Fischer, GRMA's president and CEO.
Fischer cited Lyle as "one of the most forward-thinking marketers that I know, and an ideal chairperson for GRMA as we embark on new thought-leadership initiatives." Such efforts will include interactive webinars with industry experts, retail industry research and content such as case studies and white papers. The association will also introduce an invitation-only online community for retail executives and regional workshops.