Home Decor Among Top Choices for Halloween Shoppers, Says NRF
September 25, 2012,
WASHINGTON-More than one-half of all U.S. consumers will decorate their homes for Halloween this year, according to the National Retail Federation's annual Halloween consumer spending survey.
Conducted for NRF by BIGinsight, the survey found that 51.4 percent of shoppers will decorate their home or yard for the holiday, up from 49.5 percent last year. Overall, U.S. consumers are expected to spend an average of $79.82 on decorations, costumes and candy, up from $72.31 last year. This would bring total Halloween-related spending to about $8 billion for this year.
That being said, consumers also exhibited some caution in the survey. More than one-fourth (25.9 percent) of the survey respondents said the state of the economy will affect their Halloween spending plans. Eighteen percent said they plan to make a costume instead of buying one, and 36.1 percent said they will buy less candy.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.