Hudson's Bay Launches Digital Group

Michael BurgessMichael Burgess

TORONTO-Hudson's Bay Co. has created HBC Digital, a group responsible for digital commerce and marketing across the entire company.

The retailer has named Michael Burgess, president of Saks Direct, as president of the new group. Burgess reports to the Hudson's Bay Office of the Chairman.

HBC Digital is responsible for the digital commerce and marketing strategy and execution across Hudson's Bay enterprise, in partnership with the company's Saks Fifth Avenue, Lord & Taylor, Hudson's Bay and HBC Outlets units. Richard Baker, Hudson's Bay's chairman and CEO, said, "HBC Digital will leverage our scale and will help unlock a great deal of opportunity across all of our businesses."

Along with digital commerce, HBC Digital is also responsible for leading the digital marketing efforts throughout the Hudson's Bay enterprise. "Working with each business unit, the HBC Digital team will bring HBC's unique brands to life online," a company statement said.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money