Hudson's Bay Launches Digital Group
January 31, 2014,
TORONTO-Hudson's Bay Co. has created HBC Digital, a group responsible for digital commerce and marketing across the entire company.
The retailer has named Michael Burgess, president of Saks Direct, as president of the new group. Burgess reports to the Hudson's Bay Office of the Chairman.
Along with digital commerce, HBC Digital is also responsible for leading the digital marketing efforts throughout the Hudson's Bay enterprise. "Working with each business unit, the HBC Digital team will bring HBC's unique brands to life online," a company statement said.