Iconix Acquires Peanuts Brand
April 27, 2010,
NEW YORK-Iconix has agreed to purchase the rights to Charlie Brown, Snoopy and the rest of the Peanuts gang for $175 million.
The Peanuts brand and other acquired assets will be purchased through a newly formed subsidiary, which will be owned 80 percent by Iconix and 20 percent by the family of Charles Schulz, the Peanuts' creator.
Peanuts has a diversified global licensing platform with over 1,200 licensing agreements including relationships with MetLife, Hallmark, Universal Studios, Warner Bros., Cedar Fair, CVS and Walgreens. The Peanuts brand is licensed in over 40 countries and generates annual retail sales of over $2 billion, according to Iconix.
Iconix already owns and licenses brands such as Joe Boxer, Royal Velvet, Fieldcrest, Cannon and Waverly.