IKEA to Launch its 2012 Catalog in August
July 20, 2011,
Torva broccoli soft toy
CONSHOHOCKEN, PA.-IKEA is set to release its newest catalog in August, which will include reduced prices on many popular items, an expanded emphasis on sustainable practices and new collections, including a kids' line called Torva.
Among the items that IKEA has lowered prices on are its popular Billy bookcase, which will now retail for $49.99 instead of $59.99; the Tobias chair, now $79.99 instead of $99.99, and the Jansjo floor/reading lamp, now $29.99 instead of $69.99. It also expanded such categories as LED lighting.
"Whether looking for solutions to save time or money, create space for family, or to be more sustainable, IKEA is committed to helping meet various design needs and dreams by making one's space do more," said Marty Marston, product public relations manager, IKEA U.S. "As the life improvement store, our goal is to provide tools, products and solutions, at an affordable price, to help our customers address their unique challenges and to better enjoy life at home."