IKEA Launches Life Improvement Project
September 13, 2011,
CONSHOHOCKEN, Pa.-IKEA is launching its second annual Life Improvement Project (LIP), a program designed to help inspire and empower people to improve their lives, as well as the lives of others in their community.
As part of the second year of this national program, IKEA will be hosting a Life Improvement Sabbatical contest which offers an opportunity to win a year-long sabbatical worth $100,000 to improve the lives of others; a series of free, in-store Life Improvement Store seminars which provide tips and inspiration to improve people's lives at home; Random Acts of Life Improvement, unexpected moments when IKEA will surprise the public with tokens of appreciation to improve everyday moments in their lives; a Life Improvement Challenge, where every IKEA store will commit $10,000 to support local community initiatives; and a Soft Toys for Education campaign to donate 1 euro to children's education programs for every IKEA soft toy purchased during the holiday season.
The Life Improvement Project reinforces the ongoing brand platform, IKEA, the Life Improvement Store, an idea designed to communicate the company's core vision and mission of creating a better everyday life for the many people, the company said.
"The program began last year as a way demonstrate the concept of the Life Improvement Store but it's become so much more," said Christine Whitehawk, communications manager, IKEA U.S. "The positive impact that our customers and our coworkers are making in their communities is inspirational. We're excited to expand the Life Improvement Project even more this year and to continue being a partner for consumers in improving lives at home and beyond."