J.C. Penney Tabs Berman to Lead Marketing
August 5, 2013,
PLANO, Texas-Debra Berman has been named senior vice president of marketing for J.C. Penney.
Berman, who assumed her new post effective last Friday, is responsible for leading the retailer's marketing efforts. She will focus on revitalizing the J.C. Penney brand, building the brand's architecture and communicating the brand's promise. She reports directly to Myron Ullman III, J.C. Penney's CEO.