Kohl's Expands Elle Program to Home
April 27, 2010,
MENOMONEE FALLS, Wis.-Kohl's has signed a multiyear license agreement with Lagardere Active Enterprises that will expand the retailer's Elle lifestyle collection to include home products.
The products will be branded as Elle Decor and will initially include decorative pillows, frames, accent items, candles and candle holders, and small furniture. Scheduled to launch at Kohl's stores this coming September, the line will be priced from $9.99 to $149.99. Under the terms of the agreement, Kohl's will collaborate with Lagardere Active on the product design for the Elle Decor collection, and Kohl's will lead the development, distribution and marketing of the line.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.