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Kohl's Expands Elle Program to Home

Posted on April 27, 2010 by HFN Staff

MENOMONEE FALLS, Wis.-Kohl's has signed a multiyear license agreement with Lagardere Active Enterprises that will expand the retailer's Elle lifestyle collection to include home products.

The products will be branded as Elle Decor and will initially include decorative pillows, frames, accent items, candles and candle holders, and small furniture. Scheduled to launch at Kohl's stores this coming September, the line will be priced from $9.99 to $149.99. Under the terms of the agreement, Kohl's will collaborate with Lagardere Active on the product design for the Elle Decor collection, and Kohl's will lead the development, distribution and marketing of the line.

Kohl's introduced the Elle-branded fashion collection in spring 2007.