Kohl's Keys on "Yes" in New Campaign
April 7, 2014,
MENOMONEE FALLS, Wis.-Kohl's has debuted a new branding campaign centering on the word "Yes"--"a philosophy that has been part of the company's DNA for decades," according to a Kohl's statement.
The campaign includes television commercials which began running yesterday. It also encompasses in-store materials and visuals on the company's website (kohls.com) and throughout all broadcast, digital and social channels.
On the social-media sites, the retailer is giving the opportunity for shoppers to share their personal "Yes" moments using #FindYourYes on Facebook, Twitter, Pinterest and Instagram. The TV ads can also be viewed on YouTube.
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