Lowe's Reassigns Executives in New Structure

MOORESVILLE, N.C.-Lowe's has realigned some executive roles as it seeks to improve customer experiences.

The customer experience organization is led by Gregory Bridgeford, chief customer officer. Reporting to Bridgeford are Bob Gfeller, customer experience design executive; Tom Lamb, chief marketing officer; and Mike Mabry, digital interfaces executive. The operations organization, which is responsible for delivering the customer experience, is under Rick Damron, chief operating officer. Reporting to Damron are Dennis Knowles, U.S. stores executive; Brent Kirby, sales and service fulfillment executive; and Gary Wyatt, real estate executive.

In addition, Robert Maltsbarger, previously senior vice president of strategy, has been named business development executive. Maltsbarger is now responsible for strategic planning, business process management, research and Lowe's innovation center.

Nelson Peace, previously senior vice president of corporate affairs, has been appointed corporate administration executive. Peace now oversees government affairs, corporate facilities, corporate security, aviation, corporate events and travel.

William Robinson, formerly senior vice president of international operations and customer support services, has become head of international operations and development. Robinson is responsible for international development and Lowe's operations in Canada and Mexico.

HFN Staff | News & Commentary

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