Macy's, Inc. Launches $1 Million Drive for Hurricane Sandy Recovery Efforts
November 5, 2012,
CINCINNATI-Macy's, Inc. has begun a drive to raise $1 million for Hurricane Sandy disaster recovery. Through Nov. 30, 2012, Macy's customers can contribute $1 or more to the campaign, either at a Macy's location or online at macys.com, and Macy's will match customer donations on a dollar-for-dollar basis, up to $500,000. All funds will be donated to the American Red Cross.
In addition, the Macy's Foundation will match employees' contributions of $25 or more to organizations providing relief assistance and services. The contributions must follow the existing guidelines and limits of the Macy's Foundation's Matching Gifts program.
"As the full impact of this disaster emerges daily, we are compelled to reach out and help our customers and neighbors who have been so affected by this disaster," said Terry Lundgren, chairman, president and CEO of Macy's, Inc. in a statement released Friday. "On behalf of our associates and customers across the country, we are pleased to offer help with support and recovery efforts in our communities."
Also, Macy's announced that its stores nationwide will open at midnight on Thanksgiving and will debut a Black Friday feature on Macy's mobile app to help customers browse and shop for specials specific to their local store.
"Black Friday is a day dedicated to finding the best deals," said Peter Sachse, Macy's chief stores officer. "For the first time last year, Macy's stores nationwide opened at midnight and our customers loved getting a head start on their holiday shopping. Based on their enthusiastic response, we plan to repeat it again this year."