Macy's Launches Review of Martha Stewart Offering
December 8, 2011,
CINCINNATI-Following yesterday's announcement of the deal between J.C. Penney and Martha Stewart Living Omnimedia (MSLO), Macy's said it has begun a review of its own home-products line under the Martha Stewart brand.
A statement issued by the department-store retailer said, "In light of the proliferation of Martha Stewart-branded product in the marketplace, Macy's is reviewing the Martha Stewart products sold at Macy's for potential changes in the future. No decisions have been made at this time."
Yesterday brought the announcement that J.C. Penney and MSLO had formed an alliance to create Martha Stewart stores-within-a-store at J.C. Penney stores across the nation, along with their joint effort in creating an e-commerce website devoted to Martha Stewart home products. As part of this agreement, J.C. Penney made an investment of $38.5 million, amounting to a 16.6 percent stake, in MSLO.