Macy's Raises More Than $3 Million for Reading Is Fundamental
August 23, 2010,
WASHINGTON-More than 1 million customers visited Macy's stores this summer and gave $3 each to support Reading Is Fundamental's Book a Brighter Future campaign.
"After five years, Macy's continues to be successful at raising funds through Book A Brighter Future to help RIF work towards our mission," said Carol H. Rasco, president and chief executive of RIF. "In these challenging economic times, RIF is fortunate to have the commitment and support of Macy's to encourage more children and families to discover the joy of reading."
RIF volunteers visited more than 300 stores to demonstrate their appreciation for Macy's support. Additionally, the Book A Brighter Future microsite provided visitors the option to Tell-A-Friend about the campaign for a chance to win a $1,000 Macy's shopping spree from RIF.
Since 2006, Book A Brighter Future has raised more than $16 million for RIF. The dollars raised help RIF work towards its mission of putting free books in the hands of the children who need them most.