Macy's Raises More Than $3 Million for Reading Is Fundamental
August 23, 2010,
WASHINGTON-More than 1 million customers visited Macy's stores this summer and gave $3 each to support Reading Is Fundamental's Book a Brighter Future campaign.
"After five years, Macy's continues to be successful at raising funds through Book A Brighter Future to help RIF work towards our mission," said Carol H. Rasco, president and chief executive of RIF. "In these challenging economic times, RIF is fortunate to have the commitment and support of Macy's to encourage more children and families to discover the joy of reading."
Since 2006, Book A Brighter Future has raised more than $16 million for RIF. The dollars raised help RIF work towards its mission of putting free books in the hands of the children who need them most.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money