Madeira Named to Head

Posted on June 11, 2014 by HFN Staff

Fernando MadeiraFernando Madeira

BENTONVILLE, Ark.-Walmart has promoted Fernando Madeira to president and CEO of, with responsibility for the site's U.S. and Latin American operations and for the site's overall future growth.

Madeira, who had been president and CEO of Walmart E-commerce Latin America, will relocate to the site's office in San Bruno, Calif., and will continue to report to Neil Ashe, president and CEO of Walmart Global E-commerce. He will succeed Joel Anderson, who is leaving the retailer to become president and CEO of Five Below, the specialty retailer of teen and preteen merchandise.

Madeira served as president and CEO of Walmart E-commerce Latin America since 2012.


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