Michaels to Celebrate 40th Anniversary with Craft Tour
Posted on June 18, 2013 by
IRVING, Texas-Michaels will launch its first-ever Michaels Craft Tour this month to mark its 40th anniversary in business.
The tour will take place in an 18-wheeler that includes a fully stocked, 1,000 square-foot craft room inside. It will travel throughout the United States, visiting store openings, outdoor festivals and other events. At each stop, adults and children will be able to climb aboard for hands-on crafting projects.
Visitors will also be able to take pictures with Michaels' interactive social-media walls and share photos of their crafts through social-media channels by way of #michaelscrafttour. The tour begins this month in Utah and will continue through October.