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Missoni for Target Launch Leads to Website Crash

Posted on September 14, 2011 by HFN Staff

A throw in the Missoni for Target collectionA throw in the Missoni for Target collection

MINNEAPOLIS--Yesterday's launch of the Missoni for Target program led to a temporary crash of the retailer's website, according to a Target spokeswoman.

Along with apparel, the line includes bedding, luggage, dinnerware, stationery, bicycles and outdoor furniture. "Due to the overwhelming amount of traffic to target.com as a result of the Missoni for Target launch, our website was inaccessible throughout portions of the day," the spokeswoman said. "Target.com saw greater item demand than we do on a typical Black Friday and the excitement for this limited-time designer collection is unprecedented."

The spokeswoman added that Missoni for Target items--particularly bedding, bath and luggage items--were among the first to sell out at Target's pop-up store event last Thursday in New York City.