MSLO Cuts Loss in Half in First Quarter

NEW YORK-Martha Stewart Living Omnimedia (MSLO) posted a first-quarter net loss of $3.6 million, about one-half the $7.1 million net loss reported in the first quarter of last year.

The company managed this mostly through reducing expenses. Selling, promotion, general and administrative expenses fell 7.4 percent in dollars and 104 basis points as a percentage of total revenues, to 48.6 percent. Total operating costs and expenses were down 9.1 percent in the quarter, which ended on March 31.

Total revenues declined 5.4 percent to $49.8 million. MSLO did post a pickup of 33 percent in merchandising revenues, helped by the debut of the Martha Stewart Home Office collection with Avery and by initial design fees under the company's new agreement with J.C. Penney. In January, MSLO and the department-store retailer announced its agreement whereby J.C. Penney will open Martha Stewart home shops and launch an e-commerce site next year.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.