New Macy's Fulfillment Center to Support Online Business

CINCINNATI-Macy's, Inc. will build a major fulfillment center near Martinsburg, W.Va., to support the continued growth of its online business, the company announced this morning.

Construction on the 1.3 million-square-foot facility, located about 80 miles northwest of Washington, D.C., is expected to begin in spring 2011; order shipments, primarily to customers in the Northeast and Middle Atlantic states, are expected to begin in summer 2012. Currently, online orders from are handled primarily by Macy's fulfillment centers in Portland, Tenn, and Goodyear, Ariz. orders are handled primarily from a fulfillment center in Cheshire, Conn. The 600,000 square-foot Portland facility is currently being expanded. As part of the omni-channel strategy, the company also is investing in website enhancements, systems infrastructure and customer service to improve the shopping experience.

"Our Internet sales continue to grow rapidly as part of the omni-channel strategy at Macy's and Bloomingdale's - allowing customers to shop seamlessly in stores, online and via mobile devices in a manner that meets their needs and preferences," said Terry J. Lundgren, chairman, president and chief executive officer. 

In the first 10 months of fiscal 2010, Macy's online sales were up by about 29 percent compared with the same period last year, according to Lundgren.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.