NRF: 152 Million to Shop During Black Friday Weekend
November 17, 2011,
WASHINGTON-Up to 152 million people will be shopping at stores or online during Black Friday weekend (Nov. 25-27), up 10.1 percent from last year's Black Friday weekend, according to the National Retail Federation's annual Black Friday shopping survey.
In addition, 74 million said they are "definitely" shopping over the weekend following Thanksgiving, while the remainder will wait to see what bargains will be offered before deciding whether to hit the stores. "We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers' Black Friday deals rather than set their alarm to wake up the next morning," said Matthew Shay, NRF's president and CEO.