Oblak Tabbed as Wayfair GM
April 2, 2014,
BOSTON--Wayfair has promoted Steve Oblak to senior vice president and general manager of wayfair.com, the retailer's flagship e-commerce brand.
Oblak's appointment to this newly created position puts him in charge of strategy and execution for the wayfair.com brand. He reports directly to Niraj Shah, Wayfair's CEO and co-founder.
Before joining Wayfair, Oblak was vice president of River West Brands, a venture firm focused on acquiring and recommercializing dormant consumer brands. Before that, he was a senior director at FutureBrand Worldwide, a global brand-management consultancy practice of Interpublic Group.