One Kings Lane Debuts First National Brand Campaign
October 16, 2012,
SAN FRANCISCO-One Kings Lane has launched its first national brand campaign, titled "Design is Never Done," created by Wieden+Kennedy New York, the website's newly designated advertising agency of record.
The interactive campaign consists of three 15- and 30-second spot television commercials, digital banners and social-media elements. The first ad aired on Oct. 14 on the ABC series "Revenge," according to a joint statement from One Kings Lane and Wieden+Kennedy. The social-media aspects will launch in 2013, with print ads to follow. The campaign depicts how a simple design change can bring the transformation of a room due to the patterns, color and texture of the furnishings and decor found on One Kings Lane.