Purple Aims to Stand Out With Patented Bed-in-a-Box Polymer
July 13, 2017,
ALPINE, Utah—Purple, one of the newest entries to the bed-in-a-box mattress category, is carving a niche for itself with its patented hyper-elastic polymer technology developed for its line of mattresses, pillows and seat cushions.
In May, Purple signed on for a pilot partnership with Houston-based Mattress Firm to sell its products in retail stores. The mattresses are also available through Purple’s online portal and are listed on Amazon.com.
"Purple has experienced tremendous success reacing customers online, however, there is an even greater opportunity when you intersect online with offline tactile store experience,” said Sam Bernards, CEO of Purple in a press release. "A partnership between Purple and Mattress Firm allows each company to do what they do best while reaching new and wider markets."
To make affordable mattresses for the U.S. market, however, the Pearces invented a patent-pending machine, which they call Mattress Max, to make the polymer large enough to cover a king-sized mattress and at production rates that made it affordable to sell mattresses online. Purple sells its mattresses in twin XL, queen, king and California king sizes.
Since launching Purple mattresses in 2016, the Pearces have added a pillow to the line up and also sell seat cushions, sheets, mattress protectors and both platform and power bases through its website.
Purple’s founders raised more than $171,000 in 2015 on Kickstarter for the mattress and followed that up in 2016 with a Kickstarter campaign of more than $2.6 million for the Purple pillow.
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