Rooms To Go Teams With Sofia Vergara for Furniture
April 2, 2013,
Furniture retailer Rooms To Go announced that it has entered into a multiyear licensing agreement with actress Sofia Vergara, launching the Sofia Vergara Collection in the fall.
The collection focuses on living rooms, bedrooms, dining rooms and accessories. True to the retailer's strategy, the Sofia Vergara Collection will be merchandised and displayed in complete room groupings designed to provide customers with inspiration, affordability and ease of shopping.
"I love beautiful furniture and am so excited to be working with Rooms To Go to create my own furniture collection!" Vergara said. "My relationship with Rooms To Go began over 15 years ago when I moved to the United States as a single mother, and furnished my first apartment entirely from their store. I knew I could get high quality furniture that was both fashionable and affordable. I've purchased new room settings from Rooms To Go since then; however, some of the original pieces are still in my family.
"My collection will offer gorgeous contemporary designs with the same amazing quality and affordability I've always known from Rooms To Go."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.