Sam's Club Ranks "Very Strong" in Consumer Loyalty Research Study
March 20, 2012,
WABAN, Mass.-Sam's Club earned a "very strong" mark from the 2012 Temkin Loyalty Ratings, a study of consumer loyalty to large companies by Temkin Group.
The survey rates loyalty by examining the likelihood of consumers to recommend a company, the reluctance of consumers to switch away from a company and the willingness of consumers to purchase additional products and services from companies. Sam's Club finished with a double-digit loyalty-rating lead over the industry average for retail, according to a Temkin Group statement. The research was based on a survey of 10,000 U.S. consumers conducted this past January.