Sears Debuts Latino Social-Media Channels
August 4, 2011,
HOFFMAN ESTATES, Ill.--Sears Holdings has launched two social-media channels geared toward Hispanic consumers--facebook.com/SearsLatino and the Twitter handle @SearsLatino.
The two channels are an effort by the parent company of Sears and Kmart to underscore its commitment "to better engage with customers culturally and strengthen relationships within the Latino community," Sears Holdings said in a statement. The company is encouraging Hispanic shoppers to share stories and ideas, provide feedback and learn more about Sears' Latino initiatives through the new channels. Conversations occur in both English and Spanish on the Facebook page, which also serves as a forum to engage with U.S. Hispanics and customers in Latin America and Puerto Rico.
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