Sears Debuts Latino Social-Media Channels

HOFFMAN ESTATES, Ill.--Sears Holdings has launched two social-media channels geared toward Hispanic and the Twitter handle @SearsLatino.

The two channels are an effort by the parent company of Sears and Kmart to underscore its commitment "to better engage with customers culturally and strengthen relationships within the Latino community," Sears Holdings said in a statement. The company is encouraging Hispanic shoppers to share stories and ideas, provide feedback and learn more about Sears' Latino initiatives through the new channels. Conversations occur in both English and Spanish on the Facebook page, which also serves as a forum to engage with U.S. Hispanics and customers in Latin America and Puerto Rico.

This is the most recent of Sears Holdings' efforts to engage the Latino community. The company currently runs three websites to serve this market: Sears Espanol, serving Spanish-speaking customers in the United States; Sears PR, focusing on Puerto Rico; and Sears Internacional, which serves shoppers throughout the world, including 25 countries in Latin America and the Caribbean.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money