Sears, Kmart to Position Spring Home Offerings Around Color
November 29, 2012,
NEW YORK-Sears and Kmart unveiled a merchandising program for its home offerings next spring that will be focused on color at an all-day event held at the Bryant Park Hotel here today.
Positioned as "the perfect cure for spring fever," the as-yet-untitled campaign will encompass home products ranging from housewares to tabletop, textiles, hard bath accessories, lighting and luggage. It will debut with presentations of all of these products in vibrant shades of purple. The program will then evolve into merchandise offered in shades of vivid red and orange, and then change to items in shades of blue and green.
The program is an entirely new concept for both retail chains, said Rick Burbee, divisional vice president of product development for Sears Holdings, parent of both Sears and Kmart. "Color is so compelling," Burbee told HFN. "You're drawn to colors when you shop for your home. Also, it's an easy way for the stores to establish their merchandise in the home area."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money