Sears Wish Book Goes Mobile

HOFFMAN ESTATES, Ill.-Sears has enhanced its popular Wish Book with new social shopping capabilities, allowing customers to see hot-trending products, get feedback on potential purchases and share lists with their friends and family. Customers can choose to shop the traditional Wish Book catalog, online at or via their smartphone devices, iPad or through Facebook.

According to a statement from the company, The Wish Book's simple and innovative online shopping experience provides customers with easy-to-browse categories where they can find specific products, customer reviews and additional information, as well as create and share wish lists through their favorite social networking sites. Customers will also be able to find gifting ideas and have access to millions of products on

"Wish Book makes holiday shopping easier, more convenient and provides a new social element for our customers," said Imran Jooma, president of eCommerce for Sears Holdings. "While print and electronic versions of the Wish Book are still available, the new social version puts a twist on a time-treasured tradition. It's your Wish Book, your way."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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